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Marketing Fails: The place did large names go Erroneous? When a marketing notion goes appropriate it may necessarily mean massive things for that company when it comes to gross sales, brand name recognition, and track record, but when it goes Erroneous, it may go definitely Improper. This article explores some examples of the worst marketing fails and why they have been so poorly obtained. Pepsi and Kendall Jenner In 2017, Pepsi unveiled an ad that includes Kendall Jenner, where by she joins a protest and gives law enforcement officers cans of Pepsi to quiet issues down. The advertisement was greatly criticised for becoming insensitive and exploiting the Black Life Make any difference movement to market products and solutions. Regardless of Pepsi's ongoing achievements within the comfortable beverages industry, the incident has left a long-lasting mark on their own name.